The house
FanMap
Snap Map, built for fans.
For supporters, groups, and anyone who cannot get to the ground.
FanMap is Snap Map, built for fans — a live map of match day, not a generic social feed with a football skin. You open it from where you actually are: a street near the ground, a kitchen table, a bar in another city. The first fact on the map is you, not a highlight reel.
Before kickoff the map shows where people are eating, what they are doing, whether a supporter group is gathering, and whether anything is on. That is the morning of the match as a place, not a countdown graphic. You see the streets, the rooms, and the people who already decided how they will spend the hours before the whistle.
After the whistle it keeps the same surface. Where people go, where they stay, what happens next. FanMap does not switch into a news product when the ball is in play. The match is happening somewhere; the map is still the people around it, at the ground and away from it.
You dress an avatar. You can buy and sell in-app. Those are not decorations on a feed. The map is a place you occupy — a body on the street, in a room, at a table — and the commerce sits in that occupancy. You are not scrolling a broadcast. You are on the map.
If you cannot get to the ground, FanMap finds where the match is being watched. A kitchen, a bar, a supporter room in another city. Those rooms are first-class places on the same map as the stadium. The away fan is not a second-class user who gets a stream and a comment box.
Those rooms can take sponsorship. The club and the brand sit where the people actually are — not on a banner that nobody in the room asked for. Policy is the point: a room can host a brand, or it can refuse one. FanMap does not paper the map with ads and call it atmosphere.
Intake is the pin: where you are, which match, which room. Memory is the day — who gathered, which rooms stayed open, what was on before kickoff — under rules the operator can name. Tools are the map, the rooms, the avatar, the in-app sale. The operator loop is the fan, the group, and anyone accountable for a sponsored room.
FanMap is specified for that one job and issued as its own product under ado works. It is not a sports social network, not a second Instagram, and not a club app with a map tab. If you can paste it onto a concert weekend unchanged, it is not FanMap.
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